605 research outputs found

    Good news or bad news, which do you want first? The importance of the sequence and organization of Information for financial decision-making: a neuro-electrical imaging study

    Get PDF
    Investment decisions are largely based on the information investors received from the target firm. Thaler introduced the hedonic editing framework, in which suggests that integration/segregation of information influence individual's perceived value. Meanwhile, when evaluating the evidence and information in a sequence, order effect and biases have been found to have an impact in various areas. In this research, the influence of the Organization of Information (Integration vs. Segregation) and the Sequence of Information (Negative-Positive order vs. Positive-Negative order) on individual's investment decision-making both at the behavioral level (decision) and neurometrix level (measured by an individual's emotion and Approach Withdraw tendency) was assessed for the three groups of information: a piece of Big Positive Information and a piece of Small Negative Information, a piece of Big Negative Information and a piece of Small Positive Information, and a piece of Small Negative information. The behavioral results, which are an individual's final investment decision, were consistent for all three scenarios. In general, individuals will invest more/retire less when receiving two pieces of information in a Negative-Positive order. However, the neurometric results (Emotional Index, Approach Withdraw Index and results from LORETA) show differences among information groups. An effect of the Sequence of Information and the Organization of Information was found for the different scenarios. The results suggest that in the scenarios that involve large-scale information, the organization of information (Integration vs. Segregation) influences the emotion and Approach Withdraw tendency. The results of this investigation should provide insight for effective communication of information, especially when large-scale information is involved

    Wine tasting: a neurophysiological measure of taste and olfaction interaction in the experience

    Get PDF
    In the last years have been provided evidences of sensory–sensory connectivity and influences of one modality over primary sensory cortex of another, a phenomena called crossmodality. Typically, for the wine tasting, sommeliers in addition to the use of the gustation, by the introduction of the wine into the mouth, employ the stimulation of the olfactory system both through a direct olfactory stimulation (by the nose) and a retro-nasal pathway (inhaling air while swirling the wine around in the mouth). Aim of the present study was to investigate the reaction to the wine gustation with and without the direct olfactory contribution, through an electroencephalographic index of approach or withdrawal (AW) motivation, and an autonomic index (Emotional Index – EI), deriving from the matching of heart rate and galvanic skin response activity and considered an indicator of emotional involvement. Results showed a statistically significant increase of the EI values in correspondence of wine tasting with the olfactory component (p<0.01) in comparison to the tasting without the direct olfactory contribution, and a trend of greater approach attitude was reported for the same condition. Data suggest an interaction of the two sensory modalities influencing the emotional and the cognitive aspects of wine tasting experience in a non-expert sampl

    EEG Resting-State Brain Topological Reorganization as a Function of Age

    Get PDF
    Resting state connectivity has been increasingly studied to investigate the effects of aging on the brain. A reduced organization in the communication between brain areas was demonstrated b y combining a variety of different imaging technologies (fMRI, EEG, and MEG) and graph theory. In this paper, we propose a methodology to get new insights into resting state connectivity and its variations with age, by combining advanced techniques of effective connectivity estimation, graph theoretical approach, and classification by SVM method. We analyzed high density EEG signal srecordedatrestfrom71healthysubjects(age:20–63years). Weighted and directed connectivity was computed by means of Partial Directed Coherence based on a General Linear Kalman filter approach. To keep the information collected by the estimator, weighted and directed graph indices were extracted from the resulting networks. A relation between brain network properties and age of the subject was found, indicating a tendency of the network to randomly organize increasing with age. This result is also confirmed dividing the whole population into two subgroups according to the age (young and middle-aged adults): significant differences exist in terms of network organization measures. Classification of the subjects by means of such indices returns an accuracy greater than 80

    Consciousness and its Measures: Joint Workshop for COST Actions NeuroMath and Consciousness

    Get PDF
    The main goals of COST Action NeuroMath are the same as those of the open access journal Nonlinear Biomedical Physics to show how new methods that are being developed in physical disciplines can shed new light on biological phenomena and their medical applications and to bridge the gaps between specialists in physics and biomedical specialists who use these methods in practice. Medical doctors and biologists rather avoid reading physical journals because the articles published there contain 'heavy' mathematics; on the other hand, physicists and engineers rarely read biological and medical journals because articles there are mostly descriptive. Both COST NeuroMath Action with its workshops and the journal Nonlinear Biomedical Physics were created to enable these groups to meet together. In this Supplement to Nonlinear Biomedical Physics we publish the best papers based on the presentations shown during the joint workshop for COST Actions NeuroMath (BM0601) and Consciousness (BM0605) 'Consciousness and its Measures' that took place in Limassol, Cyprus, 29 November 01 December, 2009. The papers present the newest interdisciplinary achievements in both applied and theoretical research on brain and consciousness. Transient process and synchrony of cortical activity [1], different patterns of cortical activity [2] and assessment of different conscious states [3] are presented. Neurodynamics is studied based on fMRI [4] and on high-resolution EEG signals [5]. Mutual Information is used to study yoking of eyes during saccadic movements [6] and MEG around saccades is analyzed for non-invasive characterization of the human eye fields [7]. Parameter selection for cortical potential imaging [8], and classification of ADHD patients based on independent ERP components [9] are discussed. Language processing by human brain using fMRI [10] and the influence of noise due to electromagnetic interference on processing of visual information [11] are studied. We thank the Authors and the Reviewers for the great job they all have done. We also thank Dr. Kalliopi Kostelidou, Science Officer, BMBS Domain, COST Office, Brussels, and Isobel Peters, Senior Project Manager as well as The Independent Editorial Production Team of BioMed Central, London, for their invaluable assistance in publishing this Supplement to Nonlinear Biomedical Physics

    Neurophysiological correlates of embodiment and motivational factors during the perception of virtual architectural environments

    Get PDF
    The recent efforts aimed at providing neuroscientific explanations of how people perceive and experience architectural environments have largely justified the initial belief in the value of neuroscience for architecture. However, a systematic development of a coherent theoretical and experimental framework is missing. To investigate the neurophysiological reactions related to the appreciation of ambiances, we recorded the electroencephalographic (EEG) signals in an immersive virtual reality during the appreciation of interior designs. Such data have been analyzed according to the working hypothesis that appreciated environments involve embodied simulation mechanisms and circuits mediating approaching stimuli. EEG recordings of 12 healthy subjects have been performed during the perception of three-dimensional interiors that have been simulated in a CAVE system and judged according to dimensions of familiarity, novelty, comfort, pleasantness, arousal and presence. A correlation analysis on personal judgments returned that scores of novelty, pleasantness and comfort are positively correlated, while familiarity and novelty are in negative way. Statistical spectral maps reveal that pleasant, novel and comfortable interiors produce a de-synchronization of the mu rhythm over left sensorimotor areas. Interiors judged more pleasant and less familiar generate an activation of left frontal areas (theta and alpha bands), along an involvement of areas devoted to spatial navigation. An increase in comfort returns an enhancement of the theta frontal midline activity. Cerebral activations underlying appreciation of architecture could involve different mechanisms regulating corporeal, emotional and cognitive reactions. Therefore, it might be suggested that people's experience of architectural environments is intrinsically structured by the possibilities for action

    Guest Editorial: Design Research by Under 40 Researchers

    Get PDF
    With the goal to improve the Product Design tools, in the Emotional Design approaches, we investigated if the designers can interpret neurophysiological responses analyzed by means of Cognitive Neurosciences’ tools. For this purpose, and to facilitate the dialogue between these two disciplines, we defined the tool and method named AlPha Matrix and Cards. With the latter, designers can integrate their specific knowledge and skills with new information gathered by Cognitive Neurosciences, to understand even better the user's response. We describe the application of the Cards, used to interpret neurophysiological data related to 2 real stimuli, from the perspective of the designer. The research is part of the PhD thesis of the Author

    Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

    Get PDF
    The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influence of the gender on the perception of a car advertisement (Experiment 1) and the influence of the factor age on a chewing gum commercial (Experiment 2). Experiment 1 results showed statistically significant higher approach values for the men group throughout the commercial. Results from Experiment 2 showed significant lower values by older adults for the spot, containing scenes not very enjoyed by them. In both studies, there was no statistical significant difference in the scene relative to the product offering between the experimental populations, suggesting the absence in our study of a bias towards the specific product in the evaluated populations. These evidences state the importance of the creativity in advertising, in order to attract the target population
    • …
    corecore